TikTok - Feed Your Feed (Platform Native Ad Campaign)

A playful, mobile-first trilogy that shows how TikTok lets you build a feed that feels like you.

Campaign 1 - Chef

For TikTok’s “Feed Your Feed” campaign trilogy, I helped bring three mobile-first stories (Chef, Cat, Soccer) to life from pre-production through post. As a Graphic & Motion Designer / Concept Artist, I created storyboards across all three narratives and concept art for Chef/Cat, then designed and animated the Soccer badge/points graphics and transition elements for clear 9:16 viewing.

Campaign 2 - Cats

Campaign 3 - Soccer

Support a playful TikTok campaign trilogy built for mobile-first viewing on their platform.

❋ Goal

Storyboards + concept art (Chef/Cat) and badge/points graphics + animations + transition (Soccer).

❋ Deliverables

9:16 mobile-first for TikTok-native viewing.

❋ Format

Graphic & Motion Designer / Concept Artist (storyboards, concept art, and led motion elements).

❋ Role

Delivered production-ready boards and screen graphics for clarity, pacing, and brand impact.

❋ Outcomes

Adobe Illustrator, After Effects, Photoshop.

❋ Tools

❋ STORY BOARDS

Story boards created as an internal guide for 9:16 live-action production.

Cat Campaign Story boards

Chef Campaign Story boards

Soccer Campaign Story boards

❋ CONCEPT ART

Concept art to plan floating items and scene texture before production.

❋ Soccer Graphics - Badge System & Points

Designed a badge/points system that pops on impact and stays legible on mobile.

(Above ) Final Badge Designs — (Below) Past Badge Exporations

❋ Motion Elements: Badge Animation & Transition

Designed a badge/points system that pops on impact and stays legible on mobile.

Badge Animation

Transition Sequence

❋ More Details

Tantrum Studio led TikTok’s playful campaign trilogy: Chef, Cat, and Soccer, from pre-production through post. The work was designed mobile-first to show how users can curate a feed that feels personal and fun.
I worked as a Graphic & Motion Designer / Concept Artist across the full process. I created storyboards for all three storylines, concept art for Chef/Cat, then focused on Soccer—designing and animating the on-screen badges, points, and transition.
I started with storyboards to guide filming and pacing in a 9:16-only format, then created concept art to plan scenes with floating items in Chef and Cat. In post, I designed the Soccer graphic system and animated elements to integrate cleanly with live-action footage.
All graphics were designed for fast, on-device readability: clear hierarchy, strong contrast, and minimal visual noise. For Soccer, I built a badge/points system that would feel energetic on impact while staying legible within the frame.
Soccer badges evolved from a more dimensional sports-badge look to clean line work with gradient glows for stronger contrast against cool-toned footage. The Soccer-to-trophy transition also refined from bolder abstract shapes into a sleek minimalist line animation for a more polished finish.
- Storyboards (Chef / Cat / Soccer)
- Concept art for key Chef + Cat scenes
- Soccer badge + points designs
- Badge/points animations + Soccer transition (9:16)