GreenShield wanted a clean, classic 2D motion style to deliver key messaging efficiently across a two-part infographic campaign. The goal was to make information feel approachable while staying brand-consistent.

I collaborated with the Tantrum creative team and helped define the project’s visual language. I designed the character set for Part 1 and created the visual assets for Part 2, ensuring both spots felt unified and animation-ready.

I began by designing the main heroine to establish the style, then expanded into a diverse supporting cast and prepped individual files for rigging/animation. For Part 2, I built a modular infographic toolkit that supported the voiceover, then added selective hand-animated accents to enhance emphasis and flow.

Characters were built from simple geometric curves with flat colour separation and minimal linework to keep animation efficient. The infographic system used a cool GreenShield palette with strategic red accents for hierarchy, and hand-drawn touches to add warmth and human energy.

Character proportions, colour balance, and silhouettes were refined to keep the cast cohesive when posed together. Infographic elements and accent timing were adjusted to maximize readability and keep key information landing quickly.

Deliverables included a production-ready character cast for Part 1 and a complete infographic asset system for Part 2, including hand-animated accent elements designed to support the voiceover and improve clarity.