Subway - 6 Inch: Kinetic Typography + Motion Graphics

A kinetic-typography spot for Subway Canada’s 6-inch promo—built with custom 3D type and clean EN/FR versioning.

For Subway Canada’s 6-inch promotion, I created a type-led motion spot where the messaging drives the energy—featuring custom 3D text built in After Effects, playful interactions, and product-aware staging. I delivered English and French versions along with cutdowns and multi-dimension exports, keeping hierarchy, timing, and readability consistent across every format.

Create a high-impact promo spot driven by kinetic typography and product moments.

❋ Goal

EN + FR versions, plus cut downs and multi-dimension exports for rollout.

❋ Deliverables

Fast readability, product integration, and clean bilingual versioning across formats.

❋ Constraints

Motion Designer (text animation + custom 3D type in After Effects).

❋ Role

Delivered a polished, production-ready motion system optimized for scalable campaign delivery.

❋ Outcome

Adobe After Effects,
Adobe Photoshop

❋ Tools

❋ Versioning (EN/FR) + cutdowns

Key moments designed to keep the offer readable while adding playful motion craft.

English 15s

English 06s

French 15s

French 06s

❋ Key Moments

Key moments designed to keep the offer readable while adding playful motion craft.

3D Type Explosion

Depth Staging with Text

Dynamic Ruler

offer clarity frame (headline/price)

End Frame - Sticker Animation

❋ More Details

A Subway Canada promo built around kinetic typography, designed to make the offer instantly readable while keeping the spot energetic and product-forward.
As Motion Designer, I animated the text throughout and created custom 3D type directly in After Effects, ensuring the messaging stayed clear and engaging across all versions.
I blocked timing and typographic hierarchy first, then layered in interaction moments: depth passes, object-aware staging, and 3D type beats. Before versioning the system for bilingual delivery and additional cut-downs.
“Type-as-object” motion was used to add personality without distracting from the offer. Prioritizing bold hierarchy, clean pacing, and moments where typography reacts to the environment and product.
Interactions and timing were refined to balance impact with legibility, then adapted to French while maintaining the same rhythm and clarity across formats.
Final spot delivered in English and French, with supporting cut-downs and multi-dimension exports for campaign roll out.