Inspired by retro 8-bit games, IKEA re-imagined a new catalogue of gaming-setup essentials in a playful pixel-art campaign designed to appeal to different gamer types.

As Design Lead, I led design direction and illustration for two room environments (green casual / red hardcore), re-imagining real IKEA products in an 8-bit style while ensuring product readability and a cohesive campaign look.

I began with simplified 2D concept frames to lock structure and logo placement, then refined the approach when stakeholders needed a clearer view of the final look. The later workflow prioritized realism and readability while preserving the pixel-inspired style.

Each room was built around a distinct colour story and mood, using pixel-art cues, strong silhouettes, and controlled detail to keep the environments nostalgic while ensuring IKEA products stayed recognizable.

Initial 2D concepts helped validate layout, but client feedback showed the need for more realistic previews. This prompted a shift to a clearer visual approach for alignment and approvals.

Delivered two illustrated room worlds: Casual (green) and Hardcore (red). Re-imagining IKEA products in a retro 8-bit gaming style, creating workable asset files for seamless hand off to animators.