A fast-spiraling “internet rabbit hole” brought to life through bold UI chaos and motion assets.

Ministry of Finance - Rabbite Hole (Government of Ontario)

For the Government of Ontario’s “Rabbit Hole” campaign, our team visualized how a simple search can spiral into overwhelming and distorted information. As a Graphic Designer / Motion Designer at Tantrum, I partnered with 3D and VFX artists to create static and animated internet-style assets. From scene integrations and device screens to custom emojis and stickers, ensuring a unified “digital mayhem” language across four character storylines.

Visualize online information overload through a stylized “internet rabbit hole” world.

❋ Goal

Custom static + animated internet assets across multiple device screens for four character arcs.

❋ Deliverables

Maintain a cohesive visual system while scaling content across scenes, characters, and screen sizes.

❋ Constraints

Graphic Designer / Motion Designer (UI assets, screen content, animated elements, scene integrations).

❋ Role

Delivered a production-ready asset library that streamlined VFX integration and kept the campaign visually consistent.

❋ Outcome

Adobe Photoshop, Illustrator, After Effects

❋ Tools
❋ Finals at a Glance

A unified internet-style asset system scaled across four characters and multiple screens.

Main Character - Pink Eye

Cataracts Man

Eczema Girl

Sprained Ankle - Mom and Son

❋ Asset System

Visual Language of the Internet
Working with Helen Ratner, I helped develop a bold, layered internet-inspired visual language. Amplified through bright colour, dense composition, and “endless feed” energy. Custom emojis and stickers added personality and cohesion across scenes.

Asset 17.png
Asset 18.png
Asset 16.png
Asset 15.png
Asset 13.png
Asset 12.png
Asset 9.png
Asset 8.png

Multi-device Screen Content
I tailored content for multiple device formats and designed screen-ready assets that could be integrated cleanly by 3D/VFX teams without breaking continuity.

  ❋ Credits

Offline
NIMIOPERE

VFX/Colour/Online
Tantrum Studio

Audio
Vapor Music

Graphic Designers
Helen Ratner (lead), Hayoung Na (support)

Client
Government of Ontario

Director
Mark Zibert

Agency
Rethink

Production
Scouts Honour

  ❋ Full Credits

Client
Government of Ontario

Director
Mark Zibert

Agency
Rethink

Production
Scouts Honour

Offline
NIMIOPERE

VFX/Colour/Online
Tantrum Studio

Audio
Vapor Music

Graphic Designers
Helen Ratner (lead), Hayoung Na (support)

Xero - JAX >

Back to Top